Cricket Business: ASICS Australia launches worlds first Women cricket shoe

Sounds Cool, Ain’t? Something exclusively for Women playing Cricket for the very first time. Yes, you heard it right, the cricket shoe specially designed for women playing cricket has been launched on 5th August 2020 by ASICS Australia, developed locally with Cricket Australia women’s team physiotherapists and athletes. 

Every woman must be so excited knowing this. The shoes 350 NOT OUT FF have been launched by ASICS next to the “Made for Me” Campaign which features the main players of the Australian Women Cricket Team.

As females, we always had very little or no choices in regards to everything and talking about sports or athletes we had no other choice but to wear unisex or men’s shoes and other stuff, and some of the players were never been able to wear spikes because they never came in small enough sizes

But the step was taken by ASICS keeping in mind the comfort and choices of women where the shoes are made to custom fit every female foot to reduce chances of slipping and to make the grip better by stabilizing.

On the launch of the exclusive shoes the ASICS Oceania Managing director, Mark Brunton said that they continue to inspire female cricketers pave the way for future generations and are excited to continue partnerships and evolve supporting women in sports.


Cricket Business: ASICS Australia launches worlds first Women cricket shoe
Cricket Business: ASICS Australia launches worlds first Women cricket shoe

The new female Cricket Shoe is made of FLYTEFOAM midsole, hence making it lightweight and flexible enough, the shoe has REARFOOT gel technology for Cushioning and adding comfort to the foot and interchangeable resin and metal tip studs, allowing players to play freely on the field.

 As per Kate Beerworth, the Australian Cricket team physiotherapist and SSSM coordinator, it took dedication and some real team efforts have been put to bring this shoe to the existence, as having a shoe that suited to the female foot will provide greater support to female athletes.

“Made for Me” Campaign

As we already discussed that the exclusive shoes have been launched by ASICS to the market alongside Made for me Campaign which features the key players 5 x World cup Winner  Alyssa Healy; Australian All-rounder, Ashleigh Gardner and Australian Women’s Cricket Team Physiotherapist, Kate Beerworth – who contributed throughout the 350 NOT OUT FF development process.

Designing and development of a female-friendly shoe for cricket was really important and it’s high time that other big brands should also give it a thought. 

After all, it’s so cool to see the First women Cricket shoe come to life. Here’s a link to the tweet made by the Australian Cricket Team for the specially designed women cricket shoe, telling about the importance and significance this shoe is going to make in women players’ life

As per Alyssa Healy who is an Australian Cricket Player and ASICS Ambassador, she is really excited to wear the shoe which is going to fit nicely and is specially designed for feet like hers, it’s like a dream come true for many of us and certainly a proud moment for all the super ladies who are representing their nation at all levels in the sport.

So now the female cricketers will be able to proudly wear the newly launched ASICS cricket shoe named as 350 NOT OUT FF this summer. 

That’s all for the day. For more latest Updates, Stay Tuned and Stay safe.

Thank You.

54 thoughts on “Cricket Business: ASICS Australia launches worlds first Women cricket shoe”

  1. I have been surfing online greater than 3 hours lately, yet I never
    found any attention-grabbing article like yours.
    It is lovely worth sufficient for me. Personally, if all website
    owners and bloggers made just right content as you did, the net might be a lot more useful than ever before.

  2. Let’s nott neglect that the limbic structures regulate essential survival functions like blood pressure, breathing, heart rate, hormonal homeostasis, memory, and emotional poise.

    Review my webpage 스웨디시

  3. Also, players can download the Jackpocket New Hampshire app to order tickets to all of the
    state’s draw games plus Powerball and Mega Millions.

    Feel free to surf to my webpage: homepage

  4. This involves “no fault” attendance policies, where an employee receives
    a point or a demerit for any absence, and iss subjected tto
    discipline or looss of a promotional opportunity.

    Also visit my site 여성알바

  5. I believe people who wrote this needs true loving because it’s a blessing.
    So let me give back and speak out on change your life and if you want
    to really findout? I will share info about how to
    change your life Don’t forget.. I am always here for yall.
    Bless yall!

  6. It is tough to be unemployed, but it is equally challenging
    to be the partner watching and supporting the unemployed

    Have a look at my web-site :: 알바

  7. Its such as you read my thoughts! You seem to understand a
    lot approximately this, like you wrote the e book in it or something.
    I feel that you just could do with a few % to power the message home a bit,
    but other than that, that is fantastic blog. A fantastic
    read. I will certainly be back.

  8. The Transit app shows mass transit options—including buses, ferries, and trains—and the estimated time of arrival in 87 cities in North American, Europe,
    and Australia.

    Also visit my webpage; web page

  9. Let me give you a thumbs up man. Can I show true love on amazing values and if you want to seriously
    get to hear and also share valuable info about how
    to find hot girls for free yalla lready know follow me my
    fellow commenters!.

Leave a Comment