FRESH INNINGS OF RAVI SHASTRI: CRICKETER, ANALYST, AND COACH TURNS INTO BUSINESSMAN

One of the most famous voices of Indian sport is an entrepreneur now. 

Titled in 23 yards, Shastri owns 49%, while Ador accounts for the remainder, of the shareholdings of the firm. The goods include, inter alia, beard cleanser, face wash, and beard oil.

What more we know about his new inning??

Shastri spoke with CNBC-TV18 about the proposal to start his product line, dawned at the lockdown between the COVID-19.

That was, in my career as a cricketer, broadcaster, and mentor, I have gained an introduction to these three segments, he added, ‘’I am not going to sit back during the COVID-19 lock-down and decided I am open to fresh thoughts and challenges’’.

23 Yards consider, apart from their shareholding, Shastri’s contact to and with good justification, the goods on sale. “Grooming was part from the beginning of my childhood,” he said, Property items were accessories at 23 yards in my day, but they are important now.

Unisex range in the pipeline

FRESH INNINGS OF RAVI SHASTRI: CRICKETER, ANALYST, AND COACH TURNS INTO BUSINESSMAN
FRESH INNINGS OF RAVI SHASTRI: CRICKETER, ANALYST, AND COACH TURNS INTO BUSINESSMAN

We’ll go into Unisex at some rate, and try out different fragrances, the world-winning Indian All-rounder has added that 23 yards are also being checked on the market before release. First, we try the consumer, we check how they respond to it, and then we come back, if possible, with fresh ideas and goods. 

Due to the surge post-pandemic e-commerce, it is no wonder that a lot of the goods of 23 Yards will be sold online. 

However, the startup is on the way ahead with a combination of online and offline shopping platforms.

23 Yards, a cricket link nod to Shastri

Interestingly, the name of the business of Shastri is a reference not so subtle to his everlasting cricket relation. After all, the normal length of a cricket section corresponds to 22 yards. Even as a broadcaster or a mentor, all happened on the field for 48 years, but the fun part of my life was moving to an extra courtyard to gain work fulfillment. 

Will this be the beginning of the start-up co-founder Ravi Shastri? Can the beginning of a sport take place? “Don’t put it beyond me! Don’t put it beyond me!” When asked, he responds, “I began to bat at number 10, and finally the innings were opened.

Don’t put something outside o  me, then. I would first like to enjoy this moment, and it will lead to something more if I’m very pleased with it.”

Since the company is financed primarily by the personal contribution of Shastri and Ador’s finance, the cricketer said that the company is available for financing in the next few months.

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