IPL 2022: People Are Not Loving It! Viewership Drops The Second Week In A Row

The world’s biggest T20 league IPL has started in a great way. The matches of the current IPL are being played from 26 March. Almost all the teams have played 3-4 matches and the squads of most of the teams have also been completed.

Foreign players who were absent till now have also returned, let us tell you that in the last IPL, Corona had created problems, due to which the half-phase had to be organized in the UAE in September-October. 

Just 5 months after the end of the 14th season, the 15th season of the IPL arrived. Due to this, the interest in IPL seems to be decreasing in the people, in fact, according to the data of BARC, this time the fans are not as excited about IPL as they used to be. This time the spectators are also not coming in huge numbers and there has been a huge drop in the number of people watching the live match.

IPL Viewership Fell For The Second Week In A Row

There has been a big drop in TV viewership in the second week of the 15th season of IPL. According to the report, there has been a 33% drop in viewership for the second week. TV viewership is considered to be the biggest asset of IPL. According to the report of television viewership monitoring agency BARC, IPL viewership stood at 2.52 million as against 3.57 million in the first week.

A comparative study of the BARC data shows that the decline in the number of viewers watching IPL through any medium was more in the second week as compared to the first week. The overall reach of IPL has fallen by 14 per cent from 267 million to 229 million.

14 Per Cent Drop From The First Week!

Surprisingly, in the current IPL season, the first match played between Chennai and Kolkata and the match between Punjab Kings and Royal Challengers Bangalore played on Sunday of the first week were able to cross the 100 million user mark.

For the first time, the viewership of IPL has fallen by 33 per cent after the first week. It is worth mentioning that this season the most successful teams are performing the worst. Mumbai and Chennai have won the IPL 5 and 4 times respectively, but this time they have not registered a single win so far.

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12 thoughts on “<strong>IPL 2022: People Are Not Loving It! Viewership Drops The Second Week In A Row</strong>”

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