New Sponsor For Australian Cricket Team Helps Ease Some Financial Woes

The lockdown has put the world in a difficult situation whether it is financially or emotionally. Considering that the update is Dettol has become their official naming partner for the men’s ODI and T20’s series on a four- year deal and also for the women’s team too. 

This deal has proved helpful for the Australian Cricket team to come out of their financial crises.

Detailed Insight

Gillette company has been replaced with Dettol, the last sponsors for the men’s limited over matches. Dettol company got in touch with the Australian team when they heard of their plans to trial the use of disinfectant n cricket balls following the pandemic. 

The women’s series between Australia and New Zealand where if a ball is hit into the limited crowd then the ball needs to be sanitized properly by the umpires before bowling the next delivery. 

New Sponsor For Australian Cricket Team Helps Ease Some Financial Woes
New Sponsor For Australian Cricket Team Helps Ease Some Financial Woes

The deal includes that the company’s products will be supplied to around 3500 cricket clubs in Australia to keep the players strictly maintain the new safety protocols. Dettol is using the pandemic situation in a very clever way where team Australia will be doing their marketing for four long years.

And so it is indeed a great deal that at the time, Dettol company has made this deal with the Australian team so that there will be more awareness among the cricket clubs in Australia. 

Various statements have been made by Nick Hockley who is the CEO of Cricket Australia where he praised Dettol for supporting them. 

Do share your views on this deal? Until then, keep rolling your eyes on the page for new updates.

Leave a Comment

x