Sourav Ganguly Becomes the Brand Ambassador of Bengal Peerless

Sourav Ganguly popularly known as ‘dada’ which means big brother in Bengali, was one of the finest cricketers for the first decade of the 21st century and undoubtedly a very competitive captain who always lead the team from the front and gave youngsters an opportunity to introduce themselves into the squad. 

Deal:

Recently Kolkata based real estate developer Bengal Peerless Housing has appointed Sourav Ganguly as the brand ambassador for their company. He is currently the president of the Board for Control of Cricket in India. 

CEO Praises Ganguly:

He will primarily lead the company’s new residential project Avidipta II on EM Bypass. 

Sourav Ganguly Becomes the Brand Ambassador of Bengal Peerless
Sourav Ganguly Becomes the Brand Ambassador of Bengal Peerless

The company’s CEO, Ketan Sengupta said that Sourav Ganguly was their first choice for being a brand ambassador because of his personality traits such as reliability and longevity. 

Ganguly who is also loved and admired by almost everyone in Bengal will surely have an impact on the buyers.

The Joint venture Progress

A joint venture between West Bengal Housing Board and The Peerless General Finance and Investment Company, Bengal Peerless has built about 5000 dwelling units for people of all sections of the society since its inception in April 1994. It plans to construct another 3000 units over the next four years.

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