Ambani And Bezos Fight For IPL Media Rights! Who Will Win?

Jeff Bezos and Mukesh Ambani have been fighting for a long time to capture the Indian market. This time the world is going to see the battle of two millionaires with cricket. Courtesy of IPL Media Rights.

The two industrialists are desperate to bring the Millionaire League to the doorsteps of the common man. As a result, this fight between the two companies is going to make a new history in the media rights market in the future.

This week, the BCCI has issued guidelines for the auction of IPL media rights. This is the first time the rights to show match streaming on TV and mobile have been sold separately. Bezos’ Amazon Prime Video and Ambani’s Reliance could fight this. Both companies are desperate to capture the e-commerce market. This time the auction is going to be online.

The head of one of the companies involved in the matter said, “Winning this auction will not only benefit you for commercial reasons, but it is also a fight of honour between the two companies. Both companies will fight to buy the rights.”

The auction is going to be held on 12th June. There, media rights could fetch up to $6 billion, or around Rs 53,046 crore in Indian currency. If you can buy the rights, the company will have the opportunity to show all the matches of IPL from 2023 to 2026.

The National Football League, America’s most popular sport, is currently being watched online on Amazon Prime. They bought that right for Rs 8,560 crore. Again just to show Thursday’s match. Weekend matches are not there.

The general public in India is becoming increasingly interested in watching sports on mobile. This number will increase a lot in the future. As a result, live streaming of matches can reach 1.4 billion people in India faster. Buying copyright once means six weeks of the year and five consecutive years. IPL is the most-watched sports tournament in India.

While Amazon and Reliance are both optimistic about ownership, they have competitors. Walt Disney-owned Star India and their online app Disney Hotstar will fight for the rights. They now have the rights. Sony Pictures and G Entertainment are also in the running.

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653 thoughts on “<strong>Ambani And Bezos Fight For IPL Media Rights! Who Will Win?</strong>”

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